BLOG AUTHOR ARCHIVES: T.R. Fitz-Gibbon
Social Media Analytics, Humans vs. Machines
The fine folks at www.research-live.com recently posted an email debate titled “Tracking online word-of-mouth: The people vs machines debate.” This debate featured Mike Daniels of Report International arguing the pro-human side and Mark Westaby of Metrica arguing the pro-machine side.
This is a great debate and is definitely worth checking out, along with Nathan Gilliatt’s response. [...]
Does monitoring provide the confidence and omniscience you need?
So, you want to monitor a brand, or many brands. You want to know everything that is being said about your brand online, no matter who is saying it or where. You want to know everything and you want to be sure that you know everything. You want confidence and omniscience.
Until recently, the best solution [...]
T.R. Fitz-Gibbon
T.R. Fitz-Gibbon is a Senior Research and Development Engineer with Networked Insights. He did his bachelor’s work at the University of Wisconsin-Madison with majors in Electrical Engineering, Computer Engineering, and Computer Science. He has a master's degree in Artificial Intelligence and Computer Engineering from the University of Central Florida.