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	<title>Comments for Networked Insights</title>
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	<link>http://blog.networkedinsights.com</link>
	<description>Fueling Intelligent Brands</description>
	<lastBuildDate>Fri, 06 Aug 2010 23:12:32 +0000</lastBuildDate>
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		<title>Comment on Overheard during the week ending 8/6/2010 by World Wide News Flash</title>
		<link>http://blog.networkedinsights.com/index.php/2010/08/overheard-during-the-week-ending-862010/comment-page-1/#comment-2827</link>
		<dc:creator>World Wide News Flash</dc:creator>
		<pubDate>Fri, 06 Aug 2010 23:12:32 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6387#comment-2827</guid>
		<description>&lt;strong&gt;Overheard during the week ending 8/6/2010...&lt;/strong&gt;

I found your entry interesting do I&#039;ve added a Trackback to it on my weblog :)...</description>
		<content:encoded><![CDATA[<p><strong>Overheard during the week ending 8/6/2010&#8230;</strong></p>
<p>I found your entry interesting do I&#8217;ve added a Trackback to it on my weblog <img src='http://blog.networkedinsights.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> &#8230;</p>
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		<title>Comment on Overheard during the week ending 7/30/2010 by World Wide News Flash</title>
		<link>http://blog.networkedinsights.com/index.php/2010/07/overheard-during-the-week-ending-7302010/comment-page-1/#comment-2822</link>
		<dc:creator>World Wide News Flash</dc:creator>
		<pubDate>Fri, 30 Jul 2010 23:20:56 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6366#comment-2822</guid>
		<description>&lt;strong&gt;Overheard during the week ending 7/30/2010...&lt;/strong&gt;

I found your entry interesting do I&#039;ve added a Trackback to it on my weblog :)...</description>
		<content:encoded><![CDATA[<p><strong>Overheard during the week ending 7/30/2010&#8230;</strong></p>
<p>I found your entry interesting do I&#8217;ve added a Trackback to it on my weblog <img src='http://blog.networkedinsights.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> &#8230;</p>
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		<title>Comment on World Cup 2010 Final Report by Networked Insights » World Cup 2010 Final Report &#124; LA lakers</title>
		<link>http://blog.networkedinsights.com/index.php/2010/07/world-cup-2010-final-report/comment-page-1/#comment-2804</link>
		<dc:creator>Networked Insights » World Cup 2010 Final Report &#124; LA lakers</dc:creator>
		<pubDate>Sat, 17 Jul 2010 00:41:42 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6308#comment-2804</guid>
		<description>[...] the rest here: Networked Insights » World Cup 2010 Final Report      Related postsKobe Bryant Remember the Name &#124; Watch Free Sports OnlineLaker Glory: Fans Game 7 [...]</description>
		<content:encoded><![CDATA[<p>[...] the rest here: Networked Insights » World Cup 2010 Final Report      Related postsKobe Bryant Remember the Name | Watch Free Sports OnlineLaker Glory: Fans Game 7 [...]</p>
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		<title>Comment on World Cup Player Buzz by Networked Insights &#187; World Cup 2010 Final Report</title>
		<link>http://blog.networkedinsights.com/index.php/2010/06/world-cup-player-buzz/comment-page-1/#comment-2803</link>
		<dc:creator>Networked Insights &#187; World Cup 2010 Final Report</dc:creator>
		<pubDate>Fri, 16 Jul 2010 19:09:01 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6232#comment-2803</guid>
		<description>[...] what audience would he appeal to? That&#8217;s a question we can answer by aggregating the demographics on the sites where he&#8217;s most vigorously [...]</description>
		<content:encoded><![CDATA[<p>[...] what audience would he appeal to? That&#8217;s a question we can answer by aggregating the demographics on the sites where he&#8217;s most vigorously [...]</p>
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		<title>Comment on World Cup 2010 Final Report by Networked Insights » World Cup 2010 Final Report &#124; The 2010 World Championship</title>
		<link>http://blog.networkedinsights.com/index.php/2010/07/world-cup-2010-final-report/comment-page-1/#comment-2802</link>
		<dc:creator>Networked Insights » World Cup 2010 Final Report &#124; The 2010 World Championship</dc:creator>
		<pubDate>Fri, 16 Jul 2010 17:22:34 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6308#comment-2802</guid>
		<description>[...] See the original post here: Networked Insights » World Cup 2010 Final Report [...]</description>
		<content:encoded><![CDATA[<p>[...] See the original post here: Networked Insights » World Cup 2010 Final Report [...]</p>
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		<title>Comment on World Cup 2010, Report #2 by Networked Insights &#187; World Cup 2010 Final Report</title>
		<link>http://blog.networkedinsights.com/index.php/2010/06/world-cup-2010-report-2/comment-page-1/#comment-2801</link>
		<dc:creator>Networked Insights &#187; World Cup 2010 Final Report</dc:creator>
		<pubDate>Fri, 16 Jul 2010 15:03:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6247#comment-2801</guid>
		<description>[...] other topics as they&#8217;ve arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals&#8230; and [...]</description>
		<content:encoded><![CDATA[<p>[...] other topics as they&#8217;ve arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals&#8230; and [...]</p>
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		<title>Comment on World Cup 2010, Report #3 by Tweets that mention Networked Insights » World Cup 2010, Report #3 -- Topsy.com</title>
		<link>http://blog.networkedinsights.com/index.php/2010/07/world-cup-2010-report-3/comment-page-1/#comment-2787</link>
		<dc:creator>Tweets that mention Networked Insights » World Cup 2010, Report #3 -- Topsy.com</dc:creator>
		<pubDate>Sat, 03 Jul 2010 15:23:22 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6264#comment-2787</guid>
		<description>[...] This post was mentioned on Twitter by Sean Reckwerdt. Sean Reckwerdt said: RT @NetInsights: Wayne Rooney, you&#039;re slipping (just a little) .World Cup Report #3 http://bit.ly/ay4ByF [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Sean Reckwerdt. Sean Reckwerdt said: RT @NetInsights: Wayne Rooney, you&#39;re slipping (just a little) .World Cup Report #3 <a href="http://bit.ly/ay4ByF" rel="nofollow">http://bit.ly/ay4ByF</a> [...]</p>
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		<title>Comment on World Cup 2010, Report #2 by Networked Insights &#187; World Cup 2010, Report #3</title>
		<link>http://blog.networkedinsights.com/index.php/2010/06/world-cup-2010-report-2/comment-page-1/#comment-2784</link>
		<dc:creator>Networked Insights &#187; World Cup 2010, Report #3</dc:creator>
		<pubDate>Fri, 02 Jul 2010 20:57:02 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6247#comment-2784</guid>
		<description>[...] of the stories behind vuvuzelas — from angry Coke fans to deep discussions about vuvuzelas&#8217; cultural importance. This week we want to look at why tracing internet memes, such as vuvuzelas, can provide keys to [...]</description>
		<content:encoded><![CDATA[<p>[...] of the stories behind vuvuzelas — from angry Coke fans to deep discussions about vuvuzelas&#8217; cultural importance. This week we want to look at why tracing internet memes, such as vuvuzelas, can provide keys to [...]</p>
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		<title>Comment on World Cup Player Buzz by Networked Insights &#187; World Cup 2010, Report #3</title>
		<link>http://blog.networkedinsights.com/index.php/2010/06/world-cup-player-buzz/comment-page-1/#comment-2783</link>
		<dc:creator>Networked Insights &#187; World Cup 2010, Report #3</dc:creator>
		<pubDate>Fri, 02 Jul 2010 20:15:18 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6232#comment-2783</guid>
		<description>[...] silent&#8230;  Well to be more exact we’ve followed some of the stories behind vuvuzelas from angry Coke fans to deep discussions about vuvuzelas&#8217; cultural importance. This week we want to look at why [...]</description>
		<content:encoded><![CDATA[<p>[...] silent&#8230;  Well to be more exact we’ve followed some of the stories behind vuvuzelas from angry Coke fans to deep discussions about vuvuzelas&#8217; cultural importance. This week we want to look at why [...]</p>
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		<title>Comment on World Cup 2010, Report #2 by Tweets that mention Networked Insights » World Cup 2010, Report #2 -- Topsy.com</title>
		<link>http://blog.networkedinsights.com/index.php/2010/06/world-cup-2010-report-2/comment-page-1/#comment-2780</link>
		<dc:creator>Tweets that mention Networked Insights » World Cup 2010, Report #2 -- Topsy.com</dc:creator>
		<pubDate>Tue, 29 Jun 2010 16:09:14 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6247#comment-2780</guid>
		<description>[...] This post was mentioned on Twitter by Jonathan Zarov, Networked Insights. Networked Insights said: Wayne Rooney currently topping the online World Cup buzz http://bit.ly/cuf2li [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Jonathan Zarov, Networked Insights. Networked Insights said: Wayne Rooney currently topping the online World Cup buzz <a href="http://bit.ly/cuf2li" rel="nofollow">http://bit.ly/cuf2li</a> [...]</p>
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		<title>Comment on Analytics: The Key to ROI from Social Media by &#8220;Social comments and analytics for this post &#8220; &#171; End Year 2012</title>
		<link>http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/comment-page-1/#comment-2662</link>
		<dc:creator>&#8220;Social comments and analytics for this post &#8220; &#171; End Year 2012</dc:creator>
		<pubDate>Thu, 06 May 2010 05:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6009#comment-2662</guid>
		<description>[...] http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/" rel="nofollow">http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/</a> [...]</p>
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		<title>Comment on Analytics: The Key to ROI from Social Media by The Key to ROI from Social Media &#171; The Social Media Club</title>
		<link>http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/comment-page-1/#comment-2639</link>
		<dc:creator>The Key to ROI from Social Media &#171; The Social Media Club</dc:creator>
		<pubDate>Tue, 20 Apr 2010 17:10:10 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6009#comment-2639</guid>
		<description>[...] more at: Networked Insights » Analytics: The Key to ROI from Social Media.  April 20th, 2010 &#124; Tags: measuring, PR, ROI &#124; Category: General Info, Marketing &#124; Brad [...]</description>
		<content:encoded><![CDATA[<p>[...] more at: Networked Insights » Analytics: The Key to ROI from Social Media.  April 20th, 2010 | Tags: measuring, PR, ROI | Category: General Info, Marketing | Brad [...]</p>
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		<title>Comment on Overheard during the week ending 4/10/10 by Networked Insights Raises $5 Million &#124; WiredVC &#124; Venture Capital and Funding News</title>
		<link>http://blog.networkedinsights.com/index.php/2010/04/overheard-41010/comment-page-1/#comment-2638</link>
		<dc:creator>Networked Insights Raises $5 Million &#124; WiredVC &#124; Venture Capital and Funding News</dc:creator>
		<pubDate>Tue, 20 Apr 2010 16:16:56 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=5989#comment-2638</guid>
		<description>[...] Networked Insights has wide range of information analytics tools, as well as ongoing blog commentary on social media news. [...]</description>
		<content:encoded><![CDATA[<p>[...] Networked Insights has wide range of information analytics tools, as well as ongoing blog commentary on social media news. [...]</p>
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		<title>Comment on Analytics: The Key to ROI from Social Media by uberVU - social comments</title>
		<link>http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/comment-page-1/#comment-2637</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 20 Apr 2010 09:47:04 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6009#comment-2637</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by bkmacdaddy: Analytics: The Key to ROI from Social Media http://bit.ly/a3nzTF...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by bkmacdaddy: Analytics: The Key to ROI from Social Media <a href="http://bit.ly/a3nzTF.." rel="nofollow">http://bit.ly/a3nzTF..</a>.</p>
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		<title>Comment on Analytics: The Key to ROI from Social Media by Drew Hawkins</title>
		<link>http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/comment-page-1/#comment-2636</link>
		<dc:creator>Drew Hawkins</dc:creator>
		<pubDate>Tue, 20 Apr 2010 03:43:59 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6009#comment-2636</guid>
		<description>I like this post. You nailed it that a lot of marketers concentrate a little too much on the gray section topics. Not that there&#039;s any less merit with those things, the real ROI is made when you concentrate more on lead generation and other business building type things. However, I don&#039;t think you can have the golden area topics while leaving out the things in gray (and vice versa). 

I just realized that last sentence may have been a bit confusing but I think you knew what I was saying</description>
		<content:encoded><![CDATA[<p>I like this post. You nailed it that a lot of marketers concentrate a little too much on the gray section topics. Not that there&#8217;s any less merit with those things, the real ROI is made when you concentrate more on lead generation and other business building type things. However, I don&#8217;t think you can have the golden area topics while leaving out the things in gray (and vice versa). </p>
<p>I just realized that last sentence may have been a bit confusing but I think you knew what I was saying</p>
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		<title>Comment on Analytics: The Key to ROI from Social Media by Tweets that mention Networked Insights » Analytics: The Key to ROI from Social Media -- Topsy.com</title>
		<link>http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/comment-page-1/#comment-2635</link>
		<dc:creator>Tweets that mention Networked Insights » Analytics: The Key to ROI from Social Media -- Topsy.com</dc:creator>
		<pubDate>Mon, 19 Apr 2010 22:10:25 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6009#comment-2635</guid>
		<description>[...] This post was mentioned on Twitter by bkmacdaddy designs and topsy_top20k, SocialMediaSentiment. SocialMediaSentiment said: &quot;Networked Insights » Analytics: The Key to ROI from Social Media&quot; http://bit.ly/9V1BYd [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by bkmacdaddy designs and topsy_top20k, SocialMediaSentiment. SocialMediaSentiment said: &quot;Networked Insights » Analytics: The Key to ROI from Social Media&quot; <a href="http://bit.ly/9V1BYd" rel="nofollow">http://bit.ly/9V1BYd</a> [...]</p>
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		<title>Comment on Analytics: The Key to ROI from Social Media by John McCarthy</title>
		<link>http://blog.networkedinsights.com/index.php/2010/04/analytics-the-key-to-roi-from-social-media/comment-page-1/#comment-2633</link>
		<dc:creator>John McCarthy</dc:creator>
		<pubDate>Mon, 19 Apr 2010 17:28:20 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=6009#comment-2633</guid>
		<description>This chart is really interesting and timely for me as I gave a presentation re: reputation management this morning to a group of PR professionals.  

I really like the chart as it help organize the general issues.  

I have three observations/comments:
1) the curve from the marketing to PR is not linear but wavy. Does this curve demonstrate your actual results or just for illustration purposes?
2) I feel that Lead Generation really should be deemed strategic and proactive - not tactical and reactive. Why is it in the gray area.
3) Although it is often reactive, Brand Protection should be proactive and strategic - similar to lead gen.

All the best!</description>
		<content:encoded><![CDATA[<p>This chart is really interesting and timely for me as I gave a presentation re: reputation management this morning to a group of PR professionals.  </p>
<p>I really like the chart as it help organize the general issues.  </p>
<p>I have three observations/comments:<br />
1) the curve from the marketing to PR is not linear but wavy. Does this curve demonstrate your actual results or just for illustration purposes?<br />
2) I feel that Lead Generation really should be deemed strategic and proactive &#8211; not tactical and reactive. Why is it in the gray area.<br />
3) Although it is often reactive, Brand Protection should be proactive and strategic &#8211; similar to lead gen.</p>
<p>All the best!</p>
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		<title>Comment on Measuring the Social 2010 Super Bowl Ad Analysis by Nicole at Teleflora</title>
		<link>http://blog.networkedinsights.com/index.php/2010/02/measuring-the-social-2010-super-bowl-ad-analysis/comment-page-1/#comment-2574</link>
		<dc:creator>Nicole at Teleflora</dc:creator>
		<pubDate>Thu, 18 Feb 2010 01:10:07 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=5774#comment-2574</guid>
		<description>Thanks! We&#039;re honored by our &#039;Insighty&#039; - when should I expect shipment of the big ol&#039; trophy? ;)

All kidding aside - this is a great review and we appreciate all the work you put into creating it!  Thanks, Dan and team.

- From everyone at Teleflora</description>
		<content:encoded><![CDATA[<p>Thanks! We&#8217;re honored by our &#8216;Insighty&#8217; &#8211; when should I expect shipment of the big ol&#8217; trophy? <img src='http://blog.networkedinsights.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>All kidding aside &#8211; this is a great review and we appreciate all the work you put into creating it!  Thanks, Dan and team.</p>
<p>- From everyone at Teleflora</p>
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		<title>Comment on Chutes and Ladders and Social-Media Listening by Julie Wittes Schlack</title>
		<link>http://blog.networkedinsights.com/index.php/2010/01/chutes-and-ladders-and-social-media-listening/comment-page-1/#comment-2553</link>
		<dc:creator>Julie Wittes Schlack</dc:creator>
		<pubDate>Wed, 13 Jan 2010 17:39:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=5689#comment-2553</guid>
		<description>I agree with you, Dan, and would take your argument one step further. &quot;Listening&quot; should not be used interchangeably with brand monitoring and tracking, and &quot;passively listening&quot; (which is how Neff&#039;s article quite accurately describes web mining) should not be confused with *active* listening. There&#039;s undoubtedly a lot to be gained by harvesting and trying to synthesize the postings of social media active consumers, but as we&#039;ve learned through our work with private online communities, there&#039;s a world more to be learned by visibly, transparently, and actively engaging in *dialogue,* in authentic give-and-take, with consumers.</description>
		<content:encoded><![CDATA[<p>I agree with you, Dan, and would take your argument one step further. &#8220;Listening&#8221; should not be used interchangeably with brand monitoring and tracking, and &#8220;passively listening&#8221; (which is how Neff&#8217;s article quite accurately describes web mining) should not be confused with *active* listening. There&#8217;s undoubtedly a lot to be gained by harvesting and trying to synthesize the postings of social media active consumers, but as we&#8217;ve learned through our work with private online communities, there&#8217;s a world more to be learned by visibly, transparently, and actively engaging in *dialogue,* in authentic give-and-take, with consumers.</p>
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		<title>Comment on The Hope Beyond the Hype by David H. Deans</title>
		<link>http://blog.networkedinsights.com/index.php/2009/11/the-hope-beyond-the-hype/comment-page-1/#comment-2542</link>
		<dc:creator>David H. Deans</dc:creator>
		<pubDate>Sun, 22 Nov 2009 15:56:39 +0000</pubDate>
		<guid isPermaLink="false">http://blog.networkedinsights.com/?p=5561#comment-2542</guid>
		<description>Dan,

Perhaps the fragmentation of influence, that&#039;s being driven by the self-publishing phenomenon, is the most disruptive change for legacy marketers that were schooled in the &quot;mass-media&quot; era.

They want to buy influence, rather than earn it. Also, they approach independent bloggers in the same way that they&#039;ve always reached out to traditional journalists. It&#039;s a though they are trapped in a time-warp.

It&#039;s puzzling. Some acknowledge the apparent shift in the marketplace that results from open broad-based social media usage, and yet they continue to apply the same old methodologies from a bygone era.</description>
		<content:encoded><![CDATA[<p>Dan,</p>
<p>Perhaps the fragmentation of influence, that&#8217;s being driven by the self-publishing phenomenon, is the most disruptive change for legacy marketers that were schooled in the &#8220;mass-media&#8221; era.</p>
<p>They want to buy influence, rather than earn it. Also, they approach independent bloggers in the same way that they&#8217;ve always reached out to traditional journalists. It&#8217;s a though they are trapped in a time-warp.</p>
<p>It&#8217;s puzzling. Some acknowledge the apparent shift in the marketplace that results from open broad-based social media usage, and yet they continue to apply the same old methodologies from a bygone era.</p>
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