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	<title>Networked Insights</title>
	<link>http://blog.networkedinsights.com</link>
	<description>Fueling Intelligent Brands</description>
	<lastBuildDate>Tue, 09 Mar 2010 18:33:28 +0000</lastBuildDate>
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		<title>Overheard during the week ending 3/6/10</title>
		<description><![CDATA[This week saw another patent award (this time for Google), the CDC launch a massive social-media campaign, and lots of academic and MBA-style theorizing about the business value of social-media marketing. And apparently your grandparents are using Facebook.]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/03/overheard-3610/</link>
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		<title>Oscars 2010 &#8220;Measure the Social&#8221; report, from Best Picture to Sound Mixing, we go deep this year</title>
		<description><![CDATA[The Oscars are one brand that still controls its equity from the top down: Winners are chosen by the Academy. But outside of the Kodak Theatre in Hollywood, winners are decided by thousands of movie buffs posting their opinions online.]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/03/oscars-2010-measure-the-social-report-from-best-picture-to-sound-mixing-we-go-deep-this-year/</link>
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		<title>Overheard during the week ending 2/27/10</title>
		<description><![CDATA[TV, NASCAR, and the U.S. military are all embracing social media? How much more evidence does corporate America need? It ain't going away, folks.]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/03/overheard-22710/</link>
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		<title>Sentiment in the drips-and-drabs of informal writing</title>
		<description><![CDATA[Most of the effective algorithms for measuring sentiment rely on fairly well formatted, “predictable” text that follows formal grammar rules. But formal writing carries a bias. It is an immensely more difficult task to harvest information from the drips-and-drabs of informal writing such as is found in twitter and forums (or even blogs).]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/02/sentiment-in-the-drips-and-drabs-of-informal-writing/</link>
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		<title>Overheard during the week ending 2/20/10</title>
		<description><![CDATA[Last week saw Google Buzz already embroiled in controversy, as was Southwest Airlines. There's lots of love for the Olympics though.]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/02/overheard-22010/</link>
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		<title>Measuring the Social 2010 Super Bowl Ad Analysis</title>
		<description><![CDATA[Reactions to the 2010 Super Bowl ads were reported early and often: The tally of mad, mid-game tweets let us know what the digital mavens were thinking. But what about the rest of the country? The folks who prefer to enjoy their social media on work computers in the days after?]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/02/measuring-the-social-2010-super-bowl-ad-analysis/</link>
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		<title>Overheard during the week ending 2/13/10</title>
		<description><![CDATA[If advertising is dead, why is Apple buying an ad network? Are we more interested in the Olympics or the fact that our cars are being recalled? And Buzz... really?]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/02/overheard-21310/</link>
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		<title>Overheard during the week ending 2/6/10</title>
		<description><![CDATA[What do the Super Bowl, Volkswagen, politicians, and gang members all have in common? You guessed it, they all use social media. We keep saying it but, folks, it's not going away.]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/02/overheard-2610/</link>
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		<title>Overheard during the week ending 1/30/10</title>
		<description><![CDATA[Everybody is doing it, even the president. Technology and social media are playing a big role in global, national, and local news and events. In the meantime, big companies and a generation of old-timers are trying  to figure "it" out.]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/02/overheard-13010/</link>
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		<title>Overheard during the week ending 1/23/10</title>
		<description><![CDATA[Despite the amazing opportunities, many companies are realizing how fraught with danger the waters are. Many marketers tend to forget that you're doomed to failure if you don't pay attention to your customer. You can't force feed anything to anyone these days.]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/01/overheard-during-the-week-ending-12310/</link>
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		<title>Overheard during the week ending 1/16/10</title>
		<description><![CDATA[Social media is big business. The big players are getting bigger and everyone wants a piece of the action. But does big business get it? And will it use social media for good or evil?]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/01/overheard-11610/</link>
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		<title>Chutes and Ladders and Social-Media Listening</title>
		<description><![CDATA[Why is it that social-media listening, widely acknowledged to hold great value for marketers, is still not completely embraced by market researchers? Jack Neff writes compellingly on the subject recently in Advertising Age. ]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/01/chutes-and-ladders-and-social-media-listening/</link>
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		<title>Overheard during the week ending 1/9/10</title>
		<description><![CDATA[Companies, including the automotive industry, continue to incorporate social media as a vital part of their business strategies in 2010 and beyond.

The car comes fully loaded and factory equipped with social networks. Ford Motor Company to add web browsing and communication features to 80% of its models by 2015.
Big brother is always watching. Big marketers [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/01/overheard-1910/</link>
			</item>
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		<title>Overheard during the week ending 1/2/10</title>
		<description><![CDATA[Social media became a part of our everyday lives in 2009. What fortunes will 2010 bring?

10&#8230;9&#8230;8&#8230;7&#8230;6&#8230;5&#8230;4&#8230;3&#8230;2&#8230;1&#8230; Happy New Year! A look back on the biggest stories involving social media in 2009.
Twitter expert wanted in 140 characters or less. E-commerce startup seeks social-media marketer that &#8220;tweets in their sleep.&#8221;
Just give it plenty of sun and occasionally [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2010/01/overheard-1210/</link>
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		<title>Moving On Up in 2010</title>
		<description><![CDATA[Networked Insights is moving into the New Year, literally: we’re packing up our desks, computers, and open-source chess game. Unlike a lot of businesses that went under or downsized this year, we’re happily spending the early part of New Year’s Eve unpacking boxes and setting up shop in a bigger and better space.
Our new office [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2009/12/moving-on-up-in-2010/</link>
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		<title>Overheard during the week ending 12/26/09</title>
		<description><![CDATA[In the waning weeks of 2009, the old guard is finally waking up to the fact the social media is here to stay.

Pepsi skips placing ads in the big game for the first time in 23 years,  predicting social media will be bigger than the Super Bowl.
No more emotionally resonant narrative, sharp copy, and persuasive imagery? [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2009/12/overheard-122609/</link>
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		<title>Overheard during the week ending 12/19/09</title>
		<description><![CDATA[The stories you may have missed over the past week in the world of social-media, marketing, and analytics.

Did you feel that? There it was again. The USGS to use &#8220;a little bird told me&#8221; approach to monitoring earthquakes.
Radiohead and Nine Inch Nails aside, music-industry critics keep telling musicians to embrace social media. In response, musicians [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2009/12/overheard-121909/</link>
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		<title>Overheard during the week ending 12/12/09</title>
		<description><![CDATA[Our weekly roundup of noteworthy happenings in the world of social-media, marketing, and analytics.

Nerds use social networking to find big red balloons. Would you like that $40,000 in cash or check? MIT students quickly solved Darpa&#8217;s treasure hunt by going viral.
See traditional and digital marketing integration at its finest: 5 companies that got it right in [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2009/12/overheard-121209/</link>
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		<title>The Hope Beyond the Hype</title>
		<description><![CDATA[Questus founding partner and research head Jeff Rosenblum unveiled a new study at the iMedia Breakthrough Summit in October.  How Social Media Users Think: The Hope Beyond the Hype explores the potential for building brands in social media. I was interviewed extensively for a companion video that is billed as an open forum on the [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2009/11/the-hope-beyond-the-hype/</link>
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		<title>Google will own monitoring</title>
		<description><![CDATA[The nimble behemoth lumbers forward. It is only a matter of time before Google owns the brand-monitoring space. Radian6, Scout Labs, Techrigy, are probably looking over their shoulders as they compete for business among the PR firms scrambling to keep tabs on the social web.
Google introduced Alerts in 2004 and became the first true technology solution [...]]]></description>
		<link>http://blog.networkedinsights.com/index.php/2009/10/google-will-own-monitoring/</link>
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