BLOG ARCHIVES: automotive

Overheard during the week ending 7/30/2010

It seems like Facebook and Twitter are everywhere: TV, movies, car shows, even retirement homes. Despite all the news, not all is well in the world of social media — once-blue skies go cloudy, as privacy and security concerns continue run rampant.

Overheard during the week ending 7/23/2010

Sometimes enhancements, updates, accolades, and coordination aren’t necessarily good things. Social continues to march on, but are we getting smarter or just more emotional?

Overheard during the week ending 5/22/10

Chocolate, plane tickets, diapers, cars, VCs… and still social ad spending is low? This week points out the apparent contradiction.

Designing Toyota’s Post-recall Campaign

Marketing experts are telling Toyota that it needs to rebuild the trust of women in the wake of the recall mayhem. Social-media listening can play a critical role in campaign design, helping to fill in the gaps left by traditional methods.

Overheard during the week ending 3/13/10

Traditional media continues to struggle despite more focus on the consumer and growing social-media adoption. Throw in some patent-infringement lawsuits and it’s just another week in the life of new media.

Overheard during the week ending 2/13/10

If advertising is dead, why is Apple buying an ad network? Are we more interested in the Olympics or the fact that our cars are being recalled? And Buzz… really?