We’ve just hired two VPs to to join the leadership team at Networked Insights: Brad Burke as vice president of technology and Paul DePinto as senior vice president of sales and marketing. What do these new hires say about where we’re going? We’re improving the depth and breadth of our products. And we’re expanding the [...]

It’s easy to make fun of the banality of social media. The thing that makes it hard to ignore, though, is how darn effective it is at all sorts of things.

Breakups, death threats, and temper tantrums — this week’s theme is “think before you speak.” This advice applies equally to individual social-media users, companies, brands, and celebrities. So take heed.

Our weekly roundup of noteworthy happenings in the world of social-media, marketing, and analytics. Nerds use social networking to find big red balloons. Would you like that $40,000 in cash or check? MIT students quickly solved Darpa’s treasure hunt by going viral. See traditional and digital marketing integration at its finest: 5 companies that got it [...]

You want disruptive influence? How about spending less than $200 to fill a position that would have cost $30,000 – $40,000 to fill via traditional recruiting services. Such was a recent experience using LinkedIn.