I couldn’t be more pleased to announce that today; Networked Insights was named one of the World’s 50 Most Innovative Companies in 2012 by Fast Company. The editorial team at Fast Company evaluated information on thousands of businesses across the globe to create the World’s Most Innovative Companies issue, which features Networked Insights in the #39 spot of the top 50! The editors also broke out several of the most innovative industries and listed us in the #3 spot in advertising which is a signal to me that the market is really valuing real-time data analytics and strategic planning when it comes to advertising. Moreover, we appeared ahead of top brands such as Klout, Buddy Media, Target and Wieden+Kennedy.
I am also honored to have Networked Insights be recognized among some of the world’s leading innovators in the field of advertising and beyond. To be on the same list as advertising and industry giants such as Apple, Facebook and Google is a testament to the power that real-time social analytics is having in today’s changing marketplace. We are proud to be leading the charge in harnessing the power of big data to help companies make smarter decisions with their media dollars every day.
Fast Company picked up on the fact that 2011 was a “big year” for Networked Insights. The publication also called out major wins, including the company’s campaign for MTV’s Teen Wolf, Kraft’s Oscar Meyer Select and a $20 million investment from Goldman Sachs.
Our analytical platform uses advanced discovery analytics to deliver marketing and media recommendations to clients that allow them to better plan and optimize their advertising spend, delivering at least 10% efficiency on their media investments.
You can check out the rest of Fast Company’s Most Innovative Companies issue (March 2012) which will be on newsstands beginning February 21 or online at www.fastcompany.com/MIC.