25 Apr 2012
Networked Insights’ Unrivaled Advantage in Socially Informed Media Planning and Buying

It’s with great pride that we announce Networked Insights has been recognized as having an “unrivaled advantage for socially informed media planning and buying.” in Forrester Research’s “The Forrester Wave™: Enterprise Listening Platforms, Q2 2012.” Furthermore, we’re humbled that our SocialSense product and related value added services have been recognized as a “Strong Performer” by Forrester.

Listening platforms continue to evolve from volume centric tools to multi-dimensional dashboards that influence major marketing and business results. Today’s report marks Forrester’s fourth Wave evaluation in the listening platform landscape. Forrester notes in its report that “listening platforms are part of the way through their evolution – and are currently at a point between the social media monitoring tools they started as and the critical enterprise business analytics tools they must become.”

Networked Insights’ focus is around extracting business insights from social data – with a specialization in informing media planning. Our SocialSense platform directs all aspects of the media buying and planning process, including campaign development, TV buying and selling, digital and search buying, message and creative development, product and brand development post-buy analysis, social media engagement, and campaign attribution and ROI.

Networked Insights’ unique and differential placement within this collection of today’s top nine listening platforms underscores the work of the company and the importance of using social media for real-time decision making in marketing. We believe the demand for data-driven marketing decisions will continue to grow. Companies are no longer looking for just a monitoring platform, they rely on our technology and services to help them successfully navigate the volume of conversations their audience has to make smarter media planning and buying decisions.

Forrester’s latest report evaluated the SocialSense platform, which includes SocialSense Dashboard, SocialSense Analytics and our Sync Suite. We’re thrilled this marketing decision platform is being used by some of today’s top brands and their agencies like General Electric, MTV, Kraft, MillerCoors, Starcom, MediaBrands and more.

See what happens when you embed social data analytics at the center of marketing decisions by watching our recent webinar with Elizabeth Shaw from Forrester Research to learn How to Use Social Data to Make Smarter Media Decisions and to read more about what makes Networked Insights unique download a FREE copy of the 2012 Forrester Wave: Listening Platforms report.


About Dan Neely

Dan Neely serves as Networked Insights´ Chief Executive Officer. Dan brings to Networked Insights over 10 years of entrepreneurial, management, operational and with technology, manufacturing and services companies. He is an expert in customer intelligence and has hands on experience with the challenges companies face in gathering relevant, real-time insights about their customers.