How helpful are social media conversations in identifying a TV program’s brand affinity and audience segments? Judging from what we’re reporting in Networked Insights’ Social TV Insights Spring 2012 eBook, I’d say the answer is “very.”
The eBook, Maximize Advertising Campaigns with Social TV Audience Insights, provides a look at the themes and interests that are generating social media conversation around some of TV’s top shows. For example, fans of “The Voice” are sharing wedding plans and discussing which retailers offer the best wedding registries. “Revenge” fans are escaping the high intrigue of The Hamptons with family-friendly trips to Disneyland and Disney World. Home ownership and furniture shopping have captured the attention of viewers tuning into the angst and antics of the 30-somethings on “How I Met Your Mother.”
The eBook highlights how using social data can unlock the potential of ad campaigns, maximize the performance of ad inventory, and uncover hidden value in dayparts. Sound interesting? Download the eBook today.