DAN NEELY - I am Networked Insights' founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, I have expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers.

Out of the Dark Ages and into New Media

January 13, 2009

I was interviewed this week by John C. Havens on his BlogTalkRadio show, New Media Havens. We had a great discussion talking about new media and the way companies should approach it, even joking about the outdated mentality of those that are doubtful.

Companies are changing the way they think about new media, slowly, but surely. They’re starting to realize that it’s not about the loudest person in the room, but that it’s important to recognize the level of influence of their customers (or non-customers). Even those that aren’t customers can be talking about your brand and influencing others through reading, rating, sharing, linking, etc.

In order for companies to be more comfortable with social media, they need to start figuring out how to be relevant to the conversation, and that starts with understanding how customers are interacting with your brand in social media. Listen to the discussion below or Learn more here.

It’s time to come out of the dark ages!