DEREK MEISSNER - As a Junior Account Executive at Networked Insights, I work in cross-functional teams to support our strategic marketing initiatives. I assist in the development and distribution of marketing collateral through digital and traditional means, as well as support each phase of the client relationship. My responsibilities allow me to stay knowledgeable on all aspects of our product and processes, helping us deliver superior value and keeping all of our efforts aligned.

Overheard during the week ending 12/19/09

December 21, 2009

The stories you may have missed over the past week in the world of social-media, marketing, and analytics.

Did you feel that? There it was again. The USGS to use “a little bird told me” approach to monitoring earthquakes.
Radiohead and Nine Inch Nails aside, music-industry critics keep telling musicians to embrace social media. In response, musicians are asking “what year do they think it is?”
Depending who you ask, size may matter. Check out the biggest (stories in social media) of 2009.
Where were you when Michael Jackson died? A lot of people were checking out NYTimes.com. This mesmerizing video shows a huge pulse of traffic as the news of Jacko’s death broke.
Can the book really be better? The We Feel Fine site is a brilliant interactive tool examining human feelings from across a huge social-media dataset. How can the magic survive in print form?
Social networking in the name of protesting the Simon Cowell pop machine’s climb to #1. Fans campaign for Rage Against the Machine to get the Christmas No.1 spot in the U.K.
Ready. Aim. Fire. FCC official becomes a target of conservative (social) media’s “smear campaign” and isn’t too happy about it.
Knock knock. Who’s there? AT&T becomes a part of a joke that gives way to the social media mob mentality.