DAN NEELY - I am Networked Insights' founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, I have expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers.

Share and Share Alike SXSW09

March 23, 2009

I have finally recovered from my fabulous journey to SXSW09. It was great to catch up with so many of you and learn of your tales and adventures across the social web. Thanks to all of you that attended the smackdown between Networked Insights and Nielsen. For those of you not there we had a sell out crowd with standing room only, and great questions. I will be blogging again later this week with the video feed from the talk. In the meantime the slides are at the bottom of this post. Additionally, I wanted to clarify one stat I was challenged on at the event, that of advertising effectiveness. I said “1% of ad spend works the other 99% is wasted” It turns out I was being generous. According to eyeblaster banner ads had a .09% click through rate last year. Much worse than my 1% number.

SXSW09 Old Man Nielsen Vs New Market Research

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