Academy-awards

How to Find the Right Celebrity for Your Brand?

February 22, 2011

Sponsoring a celebrity is typically a transaction-driven relationship: You pay the celebrity $5 million to be the spokesperson for your product or service.

Overheard during the week ending 1/30/10

February 2, 2010

Everybody is doing it, even the president. Technology and social media are playing a big role in global, national, and local news and events. In the meantime, big companies and a generation of old-timers are trying to figure “it” out.

And the Oscar goes to… “Measuring the Social”

February 21, 2009

If Robert Downey, Jr. walks up to receive his Oscar on Sunday night for best supporting actor in the movie Tropic Thunder, not as many people will be as astonished [...]