Advertising

How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data

May 10, 2012

Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]

Networked Insights’ Unrivaled Advantage in Socially Informed Media Planning and Buying

April 25, 2012

It’s with great pride that we announce Networked Insights has been recognized as having an “unrivaled advantage for socially informed media planning and buying.” in Forrester Research’s “The Forrester Wave™: Enterprise [...]

Are CMOs buying the right media?

April 18, 2012

The era of big data is a two-sided coin. Companies are collecting more information about their consumers than ever before to make more data-driven decisions. Additionally, consumers are creating and [...]

Condiment Wars – Hidden Valley Ranch takes aim at ketchup

April 13, 2012

Food lovers everywhere are drooling with delight that Hidden Valley Ranch, America’s best-selling salad dressing, has released a “new thicker, creamier version” of its popular dressing. In an attempt to [...]

Hang on Dawson it’s going to be a bumpy life

April 13, 2012

Returning in ABC’s latest comedy, Don’t Trust the B— in Apt. 23, James Van Der Beek is finally returning to TV as a meta version of himself – a post-modern [...]

Key Takeaways from Social TV Summit – San Francisco

April 4, 2012

  With the first of the three Social TV Summits occurring this year having just wrapped itself up, this is a great point in which to reflect upon the atmosphere [...]