Complete re-design of the Overview tab

• Added three new sections: What’s Hot, What’s New and What’s Changed, to highlight key insights for a selected time period (the last month by default).

Complete re-design of the Insight tab

• Shift from a filter paradigm to a search paradigm. We realized our interpretation of the functionality on this tab and our clients interpretation were not in line, so we cleaned things up to make it clear what its purpose is; finding insights.
• New presentation of insights in a list format with bar charts for easy comparison of insight engagement.

Re-factoring of the Insight detail screens

• Restructured all insight data to present key details at a summary level while still allowing access to the nitty-gritty details of the insight.
• Shifted from viewing entire posts to viewing only the relevant verbatims.
• Added ability to filter and search the verbatims within an insight.

Created a new content alert

• Allows user to be notified anytime a new piece of content is added to an insight.

What’s Next?
Version 2.0 represents a big step forward for Networked Insights.  However, it’s only a step and we’ve got a lot of significant changes coming in the near future.  Here’s a sneak peak at a couple of those changes.

• Reporting. We’ve been so focused on our analytics that we’ve delayed building out a more robust reporting interface. Soon, in addition to the ability to export raw data, we’ll have a set of reports that will allow you to easily share the insights you get from SocialSense with colleagues and clients.

• Insight Comparison. While an individual insight can provide a tremendous amount of value, there’s additional value to be gleaned from viewing insights side-by-side. Insight comparison will allow user to put their insights into context. A simple example would be comparing my brand to three or four competitors to see the relative engagement for the last month.

We’re pretty excited about these changes and will fill in some technical details with a follow-up post from Jacob Apelbaum, our VP of Technology. In the meantime we’d love to share more about the new version of SocialSense with you. If you’d like a demo, or just more information, please get in touch.

Read the Press Release

Until recently, the best solution for many of us has been something like Google Alerts. You enter your search terms (“Macintosh OR Mac -cheese -Fleetwood” and so on) and you get tens, hundreds, or even thousands of items a day; you know everything.

Or do you?  How capable are you, as a human being, at finding the most important information in a sea of data? Let’s take a shot at figuring that out.

On the plus side, people are very sophisticated text processors. We are highly skilled at reading a piece of text, understanding its meaning, and placing it in context with other information about the brand we are monitoring. We are very good at knowing what’s important.

But how do those skills scale at the volume we’re dealing with on the web? The problem isn’t “how skilled are you?” but “how much can you read?”.

Let’s say that you need to monitor the Macintosh brand. A quick search of Google Groups for “Macintosh OR Mac -cheese -Fleetwood” returns about 5,750,000 posts over the last 3 months; that’s about 64,000 posts per day. So, if you read 10 posts an hour, for 16 hours a day, for three months straight, you’d cover less than 0.3% of the posts about Macintosh computers!

Even with your tremendous ability to identify important content, you would be missing up to 99.7% of the posts concerning your brand. And, don’t forget, your time has been completely monopolized by one brand, so you are completely ignoring 100% of the rest of your brands (not to mention your family, social life, and general hygiene).

So, if you truly want confidence and omniscience, you do not want a service that gives you a bunch of posts to read, you do not want a monitoring solution. What you need is a system capable of processing all of your posts and finding the important information for you. This would free up your time to perform the important in-depth analysis for which there is only one tool: your human brain!