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How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data
May 10, 2012
Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]
Why marketers need to look beyond keyword search
May 1, 2012
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn [...]
Are CMOs buying the right media?
April 18, 2012
The era of big data is a two-sided coin. Companies are collecting more information about their consumers than ever before to make more data-driven decisions. Additionally, consumers are creating and [...]
CMOs: Shedding light on marketing performance
April 16, 2012
Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the [...]
Condiment Wars – Hidden Valley Ranch takes aim at ketchup
April 13, 2012
Food lovers everywhere are drooling with delight that Hidden Valley Ranch, America’s best-selling salad dressing, has released a “new thicker, creamier version” of its popular dressing. In an attempt to [...]
How to Use Social Data to Make Smarter Media Decisions
March 20, 2012
Marketers inspired by the movie Moneyball are looking for ways to leverage trends, mitigate risk, and drive marketing programs that perform. As the cost of mass marketing techniques focused on [...]
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