Analysis

Social Lift is the Ultimate Rate of Change

March 30, 2011

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast [...]

How to Micro Target your Online Media

March 10, 2011

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance.

How Facebook gave us the last piece of the Earned Media puzzle

February 24, 2011

A small relatively un-noticed posting on the Facebook blog gave Social Media marketers one of the greatest gifts in Social Media I have seen in a while.

4 Ways to Outperform Your Nielsen Data

February 17, 2011

Today there is no competitive advantage between Coca Cola and Pepsi when it comes to planning media. They both use the same data.

A Lambeau Leap Into Social Lift

February 9, 2011

What brand got the most Social Lift from buying a Super Bowl ad? The Super Bowl might be the world’s greatest match of football titans with one of the world’s [...]

Sequencing the Key to Making Super Bowl Ads Sing

February 2, 2011

It’s encouraging to see the recent article by Brian Steinberg in Ad Age, Marketers Suit up With Twitter, Facebook for ‘Social Bowl’. Brian notes that this year’s Super Bowl ads [...]