Analysis

Marketing Takeaways from SXSW Interactive 2012

March 16, 2012

For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]

New social TV report reveals fans tastes

March 13, 2012

How helpful are social media conversations in identifying a TV program’s brand affinity and audience segments? Judging from what we’re reporting in Networked Insights’ Social TV Insights Spring 2012 eBook, [...]

Will SocialTV take Home an Oscar?

February 24, 2012

This weekend is ramping up to be yet another big SocialTV event with The Academy Awards this Sunday. To no one’s surprise this is going to be the most social [...]

Retaining your reach with NBC’s “The Voice”

February 5, 2012

Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]

Which musical artists do Super Bowl fans really want to see and hear at halftime?

February 3, 2012

Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]

Leveraging social data to understand a TV show’s audience before it airs!

February 1, 2012

The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys [...]