Analysis

Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition

January 30, 2012

Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]

Golden Globes Conversation Analysis

January 16, 2012

Last night we saw over 700k Tweets that had mentioned the Golden Globes, but this was just a drop in the hat for the overall social conversation related to these [...]

Stop that keyword search! Text classification is a better way.

January 11, 2012

Millions of people use keyword searches every day to find what they’re looking for online. New cars, Italian restaurants, definitions of unfamiliar words, competitors’ views on various issues. But when [...]

Dan Neely speaks with DigiDay’s Brian Morrissey

December 12, 2011

Digiday’s Agency is an event where industry leaders come together to discuss how traditional media is being disrupted and discuss how technology is helping brands and agencies retool the future. [...]

Social Lift is the Ultimate Rate of Change

March 30, 2011

You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast [...]