Analytics

To Social Fans of Sweater Vests Everywhere

April 11, 2012

Yesterday was a rough day for the avid supporters of Rick Santorum as he officially announced the end of his presidential campaign. While he certainly had his fair share of [...]

Key Takeaways from Social TV Summit – San Francisco

April 4, 2012

With the first of the three Social TV Summits occurring this year having just wrapped itself up, this is a great point in which to reflect upon the atmosphere [...]

3 Ways that TV Shows Can Leverage Social Data to be Successful

March 27, 2012

In this age of big data, analytics, and highly engaged SocialTV fans, there are many opportunities for networks, showrunners, and content creators to amplify the traditional fan experience. Today though [...]

New social TV report reveals fans tastes

March 13, 2012

How helpful are social media conversations in identifying a TV program’s brand affinity and audience segments? Judging from what we’re reporting in Networked Insights’ Social TV Insights Spring 2012 eBook, [...]

Retaining your reach with NBC’s “The Voice”

February 5, 2012

Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]

Which musical artists do Super Bowl fans really want to see and hear at halftime?

February 3, 2012

Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]