Audience

Retaining your reach with NBC’s “The Voice”

February 5, 2012

Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]

Which musical artists do Super Bowl fans really want to see and hear at halftime?

February 3, 2012

Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]

Leveraging social data to understand a TV show’s audience before it airs!

February 1, 2012

The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys [...]

Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition

January 30, 2012

Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]

SocialTV Takeaways from NATPE 2012

January 27, 2012

This is the time of year that producers and distributors congregate to buy and sell television programming globally. So representing Networked Insights, I traveled to South Florida this week to [...]

Golden Globes Conversation Analysis

January 16, 2012

Last night we saw over 700k Tweets that had mentioned the Golden Globes, but this was just a drop in the hat for the overall social conversation related to these [...]