Automotive

Automotive Audience Update – October

October 10, 2011

Royal Purple Although Royal Purple doesn’t have one of the largest shares of conversation among motor oil brands within the Automotive audience, it did see a 30% increase in conversation [...]

Overheard during the week ending 7/30/2010

July 30, 2010

It seems like Facebook and Twitter are everywhere: TV, movies, car shows, even retirement homes. Despite all the news, not all is well in the world of social media — once-blue skies go cloudy, as privacy and security concerns continue run rampant.

Overheard during the week ending 7/23/2010

July 23, 2010

Sometimes enhancements, updates, accolades, and coordination aren’t necessarily good things. Social continues to march on, but are we getting smarter or just more emotional?

Overheard during the week ending 5/22/10

May 26, 2010

Chocolate, plane tickets, diapers, cars, VCs… and still social ad spending is low? This week points out the apparent contradiction.

Designing Toyota’s Post-recall Campaign

March 18, 2010

Marketing experts are telling Toyota that it needs to rebuild the trust of women in the wake of the recall mayhem. Social-media listening can play a critical role in campaign design, helping to fill in the gaps left by traditional methods.

Overheard during the week ending 3/13/10

March 15, 2010

Traditional media continues to struggle despite more focus on the consumer and growing social-media adoption. Throw in some patent-infringement lawsuits and it’s just another week in the life of new media.