Listening

How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data

May 10, 2012

Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]

Networked Insights’ Unrivaled Advantage in Socially Informed Media Planning and Buying

April 25, 2012

It’s with great pride that we announce Networked Insights has been recognized as having an “unrivaled advantage for socially informed media planning and buying.” in Forrester Research’s “The Forrester Wave™: Enterprise [...]

Marketing Takeaways from SXSW Interactive 2012

March 16, 2012

For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]

Walking Dead Media Buying Webinar Redux

January 21, 2011

We presented “The Walking Dead: A Media Buying Guide for Brands” on January 19, 2011. This was the second installment of the popular webinar, updated and improved from the original. [...]

SocialSenseTV Rates the Networks

May 18, 2010

Our latest research, “SocialSenseTV: Network Ratings Report, May 2010,” is complete, just in time for the upfronts season.”Lost” grabs the #1 spot in online engagement, though Nielsen ranks it at #10 in the traditional ratings.

The Buzz from Ad:Tech 2010 in San Francisco

April 23, 2010

Ad:tech set an attendance record this week in San Francisco: over 11K. And the crowd, which included plenty of big marketers, was decidedly upbeat. They were talking about spending again. Over and over, I heard: “Lousy first quarter, Q2 is looking good.” There was a feeling of having turned a corner.