Listening

Walking Dead Media Buying Webinar Redux

January 21, 2011

We presented “The Walking Dead: A Media Buying Guide for Brands” on January 19, 2011. This was the second installment of the popular webinar, updated and improved from the original. [...]

SocialSenseTV Rates the Networks

May 18, 2010

Our latest research, “SocialSenseTV: Network Ratings Report, May 2010,” is complete, just in time for the upfronts season.”Lost” grabs the #1 spot in online engagement, though Nielsen ranks it at #10 in the traditional ratings.

The Buzz from Ad:Tech 2010 in San Francisco

April 23, 2010

Ad:tech set an attendance record this week in San Francisco: over 11K. And the crowd, which included plenty of big marketers, was decidedly upbeat. They were talking about spending again. Over and over, I heard: “Lousy first quarter, Q2 is looking good.” There was a feeling of having turned a corner.

Analytics: The Key to ROI from Social Media

April 19, 2010

By now, everyone agrees there’s great value to be drawn from the social-media dataset. But how do we define and categorize that value? PR and marketing activities are generally separated along reactive/proactive and tactical/strategic lines. Analytics is the key to a world of ROI from social-media data.

Measuring the Social 2010 Super Bowl Ad Analysis

February 17, 2010

Reactions to the 2010 Super Bowl ads were reported early and often: The tally of mad, mid-game tweets let us know what the digital mavens were thinking. But what about the rest of the country? The folks who prefer to enjoy their social media on work computers in the days after?

Chutes and Ladders and Social-Media Listening

January 12, 2010

Why is it that social-media listening, widely acknowledged to hold great value for marketers, is still not completely embraced by market researchers? Jack Neff writes compellingly on the subject recently in Advertising Age.