Listening

Overheard during the week ending 12/12/09

December 14, 2009

Our weekly roundup of noteworthy happenings in the world of social-media, marketing, and analytics. Nerds use social networking to find big red balloons. Would you like that $40,000 in cash [...]

Is Only Counting Brand Mentions the Enemy of Social Listening?

August 6, 2009

I credit Malcolm Bastien for inspiring the headline who says in a recent blog post: “Just like the enemy of web analytics is measurement of page views and visitors, the [...]