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Analytics: The Key to ROI from Social Media
April 19, 2010
By now, everyone agrees there’s great value to be drawn from the social-media dataset. But how do we define and categorize that value? PR and marketing activities are generally separated along reactive/proactive and tactical/strategic lines. Analytics is the key to a world of ROI from social-media data.
Measuring the Social 2010 Super Bowl Ad Analysis
February 17, 2010
Reactions to the 2010 Super Bowl ads were reported early and often: The tally of mad, mid-game tweets let us know what the digital mavens were thinking. But what about the rest of the country? The folks who prefer to enjoy their social media on work computers in the days after?
Chutes and Ladders and Social-Media Listening
January 12, 2010
Why is it that social-media listening, widely acknowledged to hold great value for marketers, is still not completely embraced by market researchers? Jack Neff writes compellingly on the subject recently in Advertising Age.
Overheard during the week ending 12/12/09
December 14, 2009
Our weekly roundup of noteworthy happenings in the world of social-media, marketing, and analytics. Nerds use social networking to find big red balloons. Would you like that $40,000 in cash [...]
Is Only Counting Brand Mentions the Enemy of Social Listening?
August 6, 2009
I credit Malcolm Bastien for inspiring the headline who says in a recent blog post: “Just like the enemy of web analytics is measurement of page views and visitors, the [...]
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