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How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data
May 10, 2012
Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]
CMOs: Shedding light on marketing performance
April 16, 2012
Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the [...]
Condiment Wars – Hidden Valley Ranch takes aim at ketchup
April 13, 2012
Food lovers everywhere are drooling with delight that Hidden Valley Ranch, America’s best-selling salad dressing, has released a “new thicker, creamier version” of its popular dressing. In an attempt to [...]
Marketing Takeaways from SXSW Interactive 2012
March 16, 2012
For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]
The Best Marketing & Advertising Panels at 2012 Social Media Week – NYC
February 10, 2012
Social Media Week New York is back, and I’m excited to connect with some of the sharpest minds in marketing, advertising and social media. Networked Insights CEO Dan Neely will [...]
Retaining your reach with NBC’s “The Voice”
February 5, 2012
Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]
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