Marketing

The Best Marketing & Advertising Panels at 2012 Social Media Week – NYC

February 10, 2012

Social Media Week New York is back, and I’m excited to connect with some of the sharpest minds in marketing, advertising and social media. Networked Insights CEO Dan Neely will [...]

Retaining your reach with NBC’s “The Voice”

February 5, 2012

Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]

Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition

January 30, 2012

Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]

How to use real-time data to overcome a media lockout

January 26, 2012

Telecasts of big events like the Super Bowl, NFL Playoffs, Academy Awards, Olympic Games, Final Four and Bowl Championship Series deliver premium audiences with maximum reach. But what happens if [...]

How media buyers can reach NFL fans without a NFL media budget

January 19, 2012

Today’s fragmented media landscape means advertisers can no longer select the TV shows with the most reach and call it a day. Your target audience is now scattered across broadcast, [...]

Dan Neely speaks with DigiDay’s Brian Morrissey

December 12, 2011

Digiday’s Agency is an event where industry leaders come together to discuss how traditional media is being disrupted and discuss how technology is helping brands and agencies retool the future. [...]