Marketing

Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition

January 30, 2012

Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]

How to use real-time data to overcome a media lockout

January 26, 2012

Telecasts of big events like the Super Bowl, NFL Playoffs, Academy Awards, Olympic Games, Final Four and Bowl Championship Series deliver premium audiences with maximum reach. But what happens if [...]

How media buyers can reach NFL fans without a NFL media budget

January 19, 2012

Today’s fragmented media landscape means advertisers can no longer select the TV shows with the most reach and call it a day. Your target audience is now scattered across broadcast, [...]

Dan Neely speaks with DigiDay’s Brian Morrissey

December 12, 2011

Digiday’s Agency is an event where industry leaders come together to discuss how traditional media is being disrupted and discuss how technology is helping brands and agencies retool the future. [...]

Giving up the illusion of control

March 18, 2011

We’ve talked a lot about how brand monitoring makes a lot of sense for PR but not so much for marketing. But that doesn’t mean marketers and advertisers can just [...]

A Lambeau Leap Into Social Lift

February 9, 2011

What brand got the most Social Lift from buying a Super Bowl ad? The Super Bowl might be the world’s greatest match of football titans with one of the world’s [...]