SHARE
Sequencing the Key to Making Super Bowl Ads Sing
February 2, 2011
It’s encouraging to see the recent article by Brian Steinberg in Ad Age, Marketers Suit up With Twitter, Facebook for ‘Social Bowl’. Brian notes that this year’s Super Bowl ads [...]
Walking Dead Media Buying Webinar Redux
January 21, 2011
We presented “The Walking Dead: A Media Buying Guide for Brands” on January 19, 2011. This was the second installment of the popular webinar, updated and improved from the original. [...]
3 Ways to Make Media Buys More Effective with Social Media
January 14, 2011
Here are three of the top ways we have found to improve the efficiency of media buys using social media data: Buy shows with high social engagement and low TRPs. [...]
The Walking Dead: Zombie Buzz
November 5, 2010
Our recent analysis of “The Walking Dead” shows the power of social media analytics to assess the value of a TV show. We were producing “ratings” before the show even [...]
Overheard during the week ending 7/23/2010
July 23, 2010
Sometimes enhancements, updates, accolades, and coordination aren’t necessarily good things. Social continues to march on, but are we getting smarter or just more emotional?
Overheard during the week ending 7/16/2010
July 16, 2010
The big players are getting bigger, but we’re worried about security, privacy, and the government AND we’re getting nickel-and-dimed to death in the process.
Subscribe via RSS
