Measure-the-social

Gut Feeling or Analytics – which is better?

June 15, 2011

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading [...]

4 Ways to Outperform Your Nielsen Data

February 17, 2011

Today there is no competitive advantage between Coca Cola and Pepsi when it comes to planning media. They both use the same data.

A Lambeau Leap Into Social Lift

February 9, 2011

What brand got the most Social Lift from buying a Super Bowl ad? The Super Bowl might be the world’s greatest match of football titans with one of the world’s [...]

Walking Dead: Survival Guide for Brands

December 21, 2010

We presented a webinar yesterday using analysis around AMC’s new hit “The Walking Dead” to show how social provides the new competitive edge in TV planing and buying.

World Cup 2010 Final Report

July 16, 2010

We’ve centered our World Cup analysis around assessing the marketability of players as brand endorsers. So in this final report, we’ll crown the MBP — Most Buzzing Player of the Cup. And since the consumer always sets the agenda, we’ve also explored other topics as they’ve arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals…