Gut Feeling or Analytics – which is better?
June 15, 2011
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading [...]
4 Ways to Outperform Your Nielsen Data
February 17, 2011
Today there is no competitive advantage between Coca Cola and Pepsi when it comes to planning media. They both use the same data.
A Lambeau Leap Into Social Lift
February 9, 2011
What brand got the most Social Lift from buying a Super Bowl ad? The Super Bowl might be the world’s greatest match of football titans with one of the world’s [...]
Walking Dead: Survival Guide for Brands
December 21, 2010
We presented a webinar yesterday using analysis around AMC’s new hit “The Walking Dead” to show how social provides the new competitive edge in TV planing and buying.
World Cup 2010 Final Report
July 16, 2010
We’ve centered our World Cup analysis around assessing the marketability of players as brand endorsers. So in this final report, we’ll crown the MBP — Most Buzzing Player of the Cup. And since the consumer always sets the agenda, we’ve also explored other topics as they’ve arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals…
World Cup 2010, Report #4
July 11, 2010
Here’s a last, quick check in before our final overall report on the 2010 World Cup…









