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How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data
May 10, 2012
Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]
Why marketers need to look beyond keyword search
May 1, 2012
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn [...]
Gut Feeling or Analytics – which is better?
June 15, 2011
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading [...]
4 Ways to Outperform Your Nielsen Data
February 17, 2011
Today there is no competitive advantage between Coca Cola and Pepsi when it comes to planning media. They both use the same data.
A Lambeau Leap Into Social Lift
February 9, 2011
What brand got the most Social Lift from buying a Super Bowl ad? The Super Bowl might be the world’s greatest match of football titans with one of the world’s [...]
Walking Dead: Survival Guide for Brands
December 21, 2010
We presented a webinar yesterday using analysis around AMC’s new hit “The Walking Dead” to show how social provides the new competitive edge in TV planing and buying.
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