Measure-the-social

World Cup 2010 Final Report

July 16, 2010

We’ve centered our World Cup analysis around assessing the marketability of players as brand endorsers. So in this final report, we’ll crown the MBP — Most Buzzing Player of the Cup. And since the consumer always sets the agenda, we’ve also explored other topics as they’ve arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals…

World Cup 2010, Report #4

July 11, 2010

Here’s a last, quick check in before our final overall report on the 2010 World Cup…

World Cup 2010, Report #3

July 2, 2010

In our third installment on the World Cup and the social media buzz around its most popular players, we’ve found that audience engagement is decreasing as fan favorite teams (and most notably the U.S.) have been booted from the tournament. Still those players who can maintain buzz even after their team has been sent home, show real potential as future brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around these players.

World Cup 2010, Report #2

June 28, 2010

In our second report on the World Cup and the social media buzz around its most popular players, We’re discovering that the battle to make it to the second round had heavy implications for the future of these athletes as brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around the players.

World Cup Player Buzz

June 21, 2010

This is the first in a series of four weekly reports Networked Insights is issuing on the 2010 World Cup and the social media buzz around its most popular players. The results have implications for the future of these athletes as brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around the players.

SocialSenseTV Rates the Networks

May 18, 2010

Our latest research, “SocialSenseTV: Network Ratings Report, May 2010,” is complete, just in time for the upfronts season.”Lost” grabs the #1 spot in online engagement, though Nielsen ranks it at #10 in the traditional ratings.