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Measurement
Day trading on brand mentions
September 9, 2009
Brand monitoring and social-media analytics are almost invariably lumped together, even by savvy marketing folk. But there really should be no confusion between monitoring tools that simply catalog anytime and anywhere a [...]
Stats, Baseball, and Software Development
July 8, 2009
“If you can’t measure it, you can’t change it “. This is one of those fundamentals that is so often forgotten at many levels of an organization. Every effort made [...]
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