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Why marketers need to look beyond keyword search
May 1, 2012
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn [...]
Marketing Takeaways from SXSW Interactive 2012
March 16, 2012
For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]
Overheard during the week ending 1/16/10
January 18, 2010
Social media is big business. The big players are getting bigger and everyone wants a piece of the action. But does big business get it? And will it use social media for good or evil?
Chutes and Ladders and Social-Media Listening
January 12, 2010
Why is it that social-media listening, widely acknowledged to hold great value for marketers, is still not completely embraced by market researchers? Jack Neff writes compellingly on the subject recently in Advertising Age.
Google will own monitoring
October 22, 2009
The nimble behemoth lumbers forward. It is only a matter of time before Google owns the brand-monitoring space. Radian6, Scout Labs, Techrigy, are probably looking over their shoulders as they [...]
Day trading on brand mentions
September 9, 2009
Brand monitoring and social-media analytics are almost invariably lumped together, even by savvy marketing folk. But there really should be no confusion between monitoring tools that simply catalog anytime and anywhere a [...]
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