Monitoring

Overheard during the week ending 1/16/10

January 18, 2010

Social media is big business. The big players are getting bigger and everyone wants a piece of the action. But does big business get it? And will it use social media for good or evil?

Chutes and Ladders and Social-Media Listening

January 12, 2010

Why is it that social-media listening, widely acknowledged to hold great value for marketers, is still not completely embraced by market researchers? Jack Neff writes compellingly on the subject recently in Advertising Age.

Google will own monitoring

October 22, 2009

The nimble behemoth lumbers forward. It is only a matter of time before Google owns the brand-monitoring space. Radian6, Scout Labs, Techrigy, are probably looking over their shoulders as they [...]

Day trading on brand mentions

September 9, 2009

Brand monitoring and social-media analytics are almost invariably lumped together, even by savvy marketing folk. But there really should be no confusion between monitoring tools that simply catalog anytime and anywhere a [...]

Is Only Counting Brand Mentions the Enemy of Social Listening?

August 6, 2009

I credit Malcolm Bastien for inspiring the headline who says in a recent blog post: “Just like the enemy of web analytics is measurement of page views and visitors, the [...]

Does monitoring provide the confidence and omniscience you need?

June 1, 2009

So, you want to monitor a brand, or many brands. You want to know everything that is being said about your brand online, no matter who is saying it or [...]