Movies

How to choose a Celebrity Endorser from the Annual Academy Awards

March 8, 2011

Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that [...]

Overheard during the week ending 5/8/10

May 10, 2010

Politics, shopping, fundraising, movies, healthcare… everybody’s doing it, but no one’s really happy about it. Is social media an unpleasant fact of life?

Oscars 2010 “Measure the Social” report, from Best Picture to Sound Mixing, we go deep this year

March 5, 2010

The Oscars are one brand that still controls its equity from the top down: Winners are chosen by the Academy. But outside of the Kodak Theatre in Hollywood, winners are decided by thousands of movie buffs posting their opinions online.