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The Walking Dead: Zombie Buzz
November 5, 2010
Our recent analysis of “The Walking Dead” shows the power of social media analytics to assess the value of a TV show. We were producing “ratings” before the show even [...]
Buzz from SXSW 2010
March 25, 2010
Five themes top the list. And there’s a thread running through these topics: Foursquare and Gowalla. They create lot of buzz across multiple categories. Here’s the Networked Insights Buzz Report from SXSW 2010.
Overheard during the week ending 3/20/10
March 22, 2010
Tweets from astronauts and the NCCA Tourney on your phone? You betcha. There’s an app for damn near everything these days. Get with it people.
Overheard during the week ending 1/23/10
January 26, 2010
Despite the amazing opportunities, many companies are realizing how fraught with danger the waters are. Many marketers tend to forget that you’re doomed to failure if you don’t pay attention to your customer. You can’t force feed anything to anyone these days.
Out of the Dark Ages and into New Media
January 13, 2009
I was interviewed this week by John C. Havens on his BlogTalkRadio show, New Media Havens. We had a great discussion talking about new media and the way companies should [...]
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