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Olympics
Who’ll carry the Olympic torch for big brands?
March 12, 2010
The 2010 Winter Olympics have become a laboratory for how events and advertising play on the second screen. Most of the “experiments,” the way we interpret social media data, are focused on how consumers behave in social media. But what we can learn from 300 million people interacting online should inform all aspects of marketing.
Overheard during the week ending 2/20/10
February 23, 2010
Last week saw Google Buzz already embroiled in controversy, as was Southwest Airlines. There’s lots of love for the Olympics though.
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