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Social Entertainment Buzz – Who Do You Want to Host the Oscars?
November 11, 2011
Our entertainment analysts wanted to explore what movie and Oscar show fans were saying in response to the news that Eddie Murphy had departed as host of the upcoming Oscars. [...]
How to choose a Celebrity Endorser from the Annual Academy Awards
March 8, 2011
Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that [...]
Oscars 2010 “Measure the Social” report, from Best Picture to Sound Mixing, we go deep this year
March 5, 2010
The Oscars are one brand that still controls its equity from the top down: Winners are chosen by the Academy. But outside of the Kodak Theatre in Hollywood, winners are decided by thousands of movie buffs posting their opinions online.
And the Oscar goes to… “Measuring the Social”
February 21, 2009
If Robert Downey, Jr. walks up to receive his Oscar on Sunday night for best supporting actor in the movie Tropic Thunder, not as many people will be as astonished [...]
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