Giving up the illusion of control

March 18, 2011

We’ve talked a lot about how brand monitoring makes a lot of sense for PR but not so much for marketing. But that doesn’t mean marketers and advertisers can just [...]

Overheard during the week ending 8/13/2010

August 13, 2010

Romance, travel, money, and drama. The world of social media has it all.

Analytics: The Key to ROI from Social Media

April 19, 2010

By now, everyone agrees there’s great value to be drawn from the social-media dataset. But how do we define and categorize that value? PR and marketing activities are generally separated along reactive/proactive and tactical/strategic lines. Analytics is the key to a world of ROI from social-media data.

Overheard during the week ending 3/27/10

March 29, 2010

Breakups, death threats, and temper tantrums — this week’s theme is “think before you speak.” This advice applies equally to individual social-media users, companies, brands, and celebrities. So take heed.

Overheard during the week ending 1/2/10

January 4, 2010

Social media became a part of our everyday lives in 2009. What fortunes will 2010 bring? 10…9…8…7…6…5…4…3…2…1… Happy New Year! A look back on the biggest stories involving social media [...]

Google will own monitoring

October 22, 2009

The nimble behemoth lumbers forward. It is only a matter of time before Google owns the brand-monitoring space. Radian6, Scout Labs, Techrigy, are probably looking over their shoulders as they [...]