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Day trading on brand mentions
September 9, 2009
Brand monitoring and social-media analytics are almost invariably lumped together, even by savvy marketing folk. But there really should be no confusion between monitoring tools that simply catalog anytime and anywhere a [...]
How does a ripple become a wave?
December 5, 2008
We’ve all heard about a lot about Motrin lately and we all know there’s a brand team and an ad agency nursing some big time web 2.0-inflicted bruises. You know [...]
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