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Stop that keyword search! Text classification is a better way.

January 11, 2012

Millions of people use keyword searches every day to find what they’re looking for online. New cars, Italian restaurants, definitions of unfamiliar words, competitors’ views on various issues. But when [...]

Social Media Analysis: Much More than Search, Much More to Come

June 29, 2011

It isn’t easy searching the ocean of social media data for posts that reveal who’s talking about your product or service, what they’re saying, and what their intentions are. Fundamentally, [...]

Overheard during the week ending 12/12/09

December 14, 2009

Our weekly roundup of noteworthy happenings in the world of social-media, marketing, and analytics. Nerds use social networking to find big red balloons. Would you like that $40,000 in cash [...]