Sentiment

How to use Social Data to Predict Box Office Success

December 15, 2011

I love the holidays, and not because of all the family, gifts, and home-cooked food, but because it’s one of the few times of the year you know that you’re [...]

Is It Time To Reconsider Sentiment Scoring?

August 10, 2011

In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite [...]

Is Sentiment Making Brands Stupid?

August 3, 2011

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools [...]

Why Semantic Analysis Trumps Sentiment Analysis

May 4, 2011

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell [...]

Sentiment in the drips-and-drabs of informal writing

February 25, 2010

Most of the effective algorithms for measuring sentiment rely on fairly well formatted, “predictable” text that follows formal grammar rules. But formal writing carries a bias. It is an immensely more difficult task to harvest information from the drips-and-drabs of informal writing such as is found in twitter and forums (or even blogs).

How much accuracy is enough?

October 13, 2009

In the social-media analytics space, there is much discussion about accuracy. Unfortunately, it is rarely defined and there is never a discussion about what is accurate enough. Of course we [...]