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Retaining your reach with NBC’s “The Voice”
February 5, 2012
Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]
Which musical artists do Super Bowl fans really want to see and hear at halftime?
February 3, 2012
Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]
SocialTV Takeaways from NATPE 2012
January 27, 2012
This is the time of year that producers and distributors congregate to buy and sell television programming globally. So representing Networked Insights, I traveled to South Florida this week to [...]
How to use real-time data to overcome a media lockout
January 26, 2012
Telecasts of big events like the Super Bowl, NFL Playoffs, Academy Awards, Olympic Games, Final Four and Bowl Championship Series deliver premium audiences with maximum reach. But what happens if [...]
How media buyers can reach NFL fans without a NFL media budget
January 19, 2012
Today’s fragmented media landscape means advertisers can no longer select the TV shows with the most reach and call it a day. Your target audience is now scattered across broadcast, [...]
Beware of apparent popularity; it could be masking the real story
December 13, 2011
The folks at Chrysler Group have high hopes for the Fiat 500, the throwback small car they’ve tossed into the cute competition against the Beetle, the Mini and the Smart. [...]
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