Social-insights

To Social Fans of Sweater Vests Everywhere

April 11, 2012

Yesterday was a rough day for the avid supporters of Rick Santorum as he officially announced the end of his presidential campaign. While he certainly had his fair share of [...]

3 Ways that TV Shows Can Leverage Social Data to be Successful

March 27, 2012

In this age of big data, analytics, and highly engaged SocialTV fans, there are many opportunities for networks, showrunners, and content creators to amplify the traditional fan experience. Today though [...]

How to Use Social Data to Make Smarter Media Decisions

March 20, 2012

Marketers inspired by the movie Moneyball are looking for ways to leverage trends, mitigate risk, and drive marketing programs that perform. As the cost of mass marketing techniques focused on [...]

Marketing Takeaways from SXSW Interactive 2012

March 16, 2012

For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]

New social TV report reveals fans tastes

March 13, 2012

How helpful are social media conversations in identifying a TV program’s brand affinity and audience segments? Judging from what we’re reporting in Networked Insights’ Social TV Insights Spring 2012 eBook, [...]

Retaining your reach with NBC’s “The Voice”

February 5, 2012

Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]