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Leveraging social data to understand a TV show’s audience before it airs!
February 1, 2012
The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys [...]
Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition
January 30, 2012
Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]
SocialTV Goes to Washington – Analysis of the 2012 State of the Union
January 25, 2012
This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with [...]
Social intelligence: Use it to paint the canvasses of your content marketing
January 3, 2012
Many companies are increasing their focus on content creation and marketing, often funding such programs by shifting advertising dollars. But are they really getting maximum bang for their bucks? Is [...]
Beware of apparent popularity; it could be masking the real story
December 13, 2011
The folks at Chrysler Group have high hopes for the Fiat 500, the throwback small car they’ve tossed into the cute competition against the Beetle, the Mini and the Smart. [...]
Dan Neely speaks with DigiDay’s Brian Morrissey
December 12, 2011
Digiday’s Agency is an event where industry leaders come together to discuss how traditional media is being disrupted and discuss how technology is helping brands and agencies retool the future. [...]
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