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There is NO Passive Marketing with Social!
May 16, 2012
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their [...]
How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data
May 10, 2012
Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]
The Emotion found in Social Data
May 9, 2012
Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who [...]
Why marketers need to look beyond keyword search
May 1, 2012
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn [...]
Hang on Dawson it’s going to be a bumpy life
April 13, 2012
Returning in ABC’s latest comedy, Don’t Trust the B— in Apt. 23, James Van Der Beek is finally returning to TV as a meta version of himself – a post-modern [...]
To Social Fans of Sweater Vests Everywhere
April 11, 2012
Yesterday was a rough day for the avid supporters of Rick Santorum as he officially announced the end of his presidential campaign. While he certainly had his fair share of [...]
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