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Lessons learned from this years SocialTV SuperBowl
February 5, 2012
We started by pulling in over 11k tweets/min 30 min before the superbowl – what follows is our real-time analysis of the Super Bowl advertising effectiveness: The Giants used “In the [...]
Retaining your reach with NBC’s “The Voice”
February 5, 2012
Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]
Leveraging social data to understand a TV show’s audience before it airs!
February 1, 2012
The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys [...]
Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition
January 30, 2012
Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]
SocialTV Takeaways from NATPE 2012
January 27, 2012
This is the time of year that producers and distributors congregate to buy and sell television programming globally. So representing Networked Insights, I traveled to South Florida this week to [...]
SocialTV Goes to Washington – Analysis of the 2012 State of the Union
January 25, 2012
This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with [...]
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