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New social TV report reveals fans tastes
March 13, 2012
How helpful are social media conversations in identifying a TV program’s brand affinity and audience segments? Judging from what we’re reporting in Networked Insights’ Social TV Insights Spring 2012 eBook, [...]
Will SocialTV take Home an Oscar?
February 24, 2012
This weekend is ramping up to be yet another big SocialTV event with The Academy Awards this Sunday. To no one’s surprise this is going to be the most social [...]
Networked Insights goes Hollywood
February 21, 2012
This week Jason Kapler and Sean Reckwerdt are representing Networked Insights at the Gravity Summit and TV Goes Social Conference in Los Angeles. Our resident social TV team is excited [...]
Lessons learned from this years SocialTV SuperBowl
February 5, 2012
We started by pulling in over 11k tweets/min 30 min before the superbowl – what follows is our real-time analysis of the Super Bowl advertising effectiveness: The Giants used “In the [...]
Retaining your reach with NBC’s “The Voice”
February 5, 2012
Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]
Leveraging social data to understand a TV show’s audience before it airs!
February 1, 2012
The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys [...]
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