Super-bowl

Which musical artists do Super Bowl fans really want to see and hear at halftime?

February 3, 2012

Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]

Leveraging social data to understand a TV show’s audience before it airs!

February 1, 2012

The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys [...]

Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition

January 30, 2012

Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]

How to use real-time data to overcome a media lockout

January 26, 2012

Telecasts of big events like the Super Bowl, NFL Playoffs, Academy Awards, Olympic Games, Final Four and Bowl Championship Series deliver premium audiences with maximum reach. But what happens if [...]

Boost TV marketing with real-time audience intelligence

January 24, 2012

Social media has proven to be a powerful tool that creates a real-time feedback loop between brands and consumers. Companies of all types are adapting business processes for customer service, [...]

How media buyers can reach NFL fans without a NFL media budget

January 19, 2012

Today’s fragmented media landscape means advertisers can no longer select the TV shows with the most reach and call it a day. Your target audience is now scattered across broadcast, [...]