Super-bowl

How media buyers can reach NFL fans without a NFL media budget

January 19, 2012

Today’s fragmented media landscape means advertisers can no longer select the TV shows with the most reach and call it a day. Your target audience is now scattered across broadcast, [...]

Are you and your agency on the same page socially?

March 16, 2011

How can you tell if your agency understands “social lift”? Does it recognize the potential of social media to help you spend ad dollars more efficiently and make a $10 [...]

A Lambeau Leap Into Social Lift

February 9, 2011

What brand got the most Social Lift from buying a Super Bowl ad? The Super Bowl might be the world’s greatest match of football titans with one of the world’s [...]

Sequencing the Key to Making Super Bowl Ads Sing

February 2, 2011

It’s encouraging to see the recent article by Brian Steinberg in Ad Age, Marketers Suit up With Twitter, Facebook for ‘Social Bowl’. Brian notes that this year’s Super Bowl ads [...]

Measuring the Social 2010 Super Bowl Ad Analysis

February 17, 2010

Reactions to the 2010 Super Bowl ads were reported early and often: The tally of mad, mid-game tweets let us know what the digital mavens were thinking. But what about the rest of the country? The folks who prefer to enjoy their social media on work computers in the days after?

Overheard during the week ending 2/6/10

February 8, 2010

What do the Super Bowl, Volkswagen, politicians, and gang members all have in common? You guessed it, they all use social media. We keep saying it but, folks, it’s not going away.