Television

How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data

May 10, 2012

Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]

Are CMOs buying the right media?

April 18, 2012

The era of big data is a two-sided coin. Companies are collecting more information about their consumers than ever before to make more data-driven decisions. Additionally, consumers are creating and [...]

Hang on Dawson it’s going to be a bumpy life

April 13, 2012

Returning in ABC’s latest comedy, Don’t Trust the B— in Apt. 23, James Van Der Beek is finally returning to TV as a meta version of himself – a post-modern [...]

3 Ways that TV Shows Can Leverage Social Data to be Successful

March 27, 2012

In this age of big data, analytics, and highly engaged SocialTV fans, there are many opportunities for networks, showrunners, and content creators to amplify the traditional fan experience. Today though [...]

How to Use Social Data to Make Smarter Media Decisions

March 20, 2012

Marketers inspired by the movie Moneyball are looking for ways to leverage trends, mitigate risk, and drive marketing programs that perform. As the cost of mass marketing techniques focused on [...]

Marketing Takeaways from SXSW Interactive 2012

March 16, 2012

For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]