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Overheard during the week ending 4/17/10
April 20, 2010
Twitter tops the roundup this week, for better or for worse: searching, archiving, advertising, and crowd sourcing. Oh yeah, and Microsoft invents a social phone?!?
Sentiment in the drips-and-drabs of informal writing
February 25, 2010
Most of the effective algorithms for measuring sentiment rely on fairly well formatted, “predictable” text that follows formal grammar rules. But formal writing carries a bias. It is an immensely more difficult task to harvest information from the drips-and-drabs of informal writing such as is found in twitter and forums (or even blogs).
Overheard during the week ending 1/23/10
January 26, 2010
Despite the amazing opportunities, many companies are realizing how fraught with danger the waters are. Many marketers tend to forget that you’re doomed to failure if you don’t pay attention to your customer. You can’t force feed anything to anyone these days.
Social Media Trend or Fad?
September 25, 2008
I get asked this question a lot and it seems that recently I have been getting this question from every VP of Marketing or CMO, which got me thinking… Do [...]
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