The Best Marketing & Advertising Panels at 2012 Social Media Week – NYC

February 10, 2012

Social Media Week New York is back, and I’m excited to connect with some of the sharpest minds in marketing, advertising and social media. Networked Insights CEO Dan Neely will participate in a social TV panel where he’ll discuss how networks and brands are leveraging social data to improve decisions related to audiences, content and marketing..

Take a look at the marketing and advertising presentations and panels that I can’t wait to check out during 2012 Social Media Week:

Keynote: John Bell, Global Managing Director at Ogilvy, on The Insidious Plot to Socialize the Enterprise

Looking forward to seeing: John Bell

My question for the presenter(s): Business intelligence provides corporations visibility into business performance through data. With the number of social data and analytics providers growing, what factors will accelerate adoption of social intelligence, allowing brands to better understand the world outside their business and the data they own?

Keynote: Jeff Dachis, CEO, Chairman & Founder of Dachis Group followed by Panel: Big Data and Bigger Conversations: Measuring Your Brand’s Social Performance

Looking forward to seeing: Jeff Dachis

My question for the presenter(s): Awareness, advocacy and mindshare are great, but they are values you measure after a campaign is launched. How are you seeing brands use social data to pre-inform decisions, uncover trends and enable predictions related to marketing and advertising?

What Real Time Marketing Really Takes

Looking forward to seeing: Emily Steel

My question for the presenter(s): At Networked Insights we frequently tell people real-time is relative to the decision cycles of the business and marketing activity. I’m curious to hear how Beth Waxman-Arteta see’s marketers adapting pushed by interactive marketing and social media. Social media data allows marketers to get feedback about marketing and advertising in real-time. Is this making marketers more agile or are more traditional mass marketing tactics winning?

State Your Case: Research vs. Social Analytics

Looking forward to seeing: Craig Hepburn

My question for the presenter(s): How does Nokia leverage social data to improve product development, marketing and customer service? What are the obstacles to social media marketers evolving from tactical to strategic roles?

Keynote: Gabe Zichermann on The Business of Fun: How Gamification Will Change Your Organization followed by The Future Of Gaming, hosted by PSFK

Looking forward to seeing: Gabe Zichermann

My question for the presenter(s): What industries, products or marketing programs best lend themselves to gammification marketing techniques?

Socializing the News

Looking forward to seeing: Anthony De Rosa & Elizabeth Heron

My question for the presenter(s): For Anthony – Where can someone get good Chinese takeout in SoHo? For the panel – Is social media changing what news and topics get covered? Are hybrid media outlets influencing traditional news coverage?

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