SEAN RECKWERDT - Sean Reckwerdt is the Lead Analyst and a Cultural Anthropologist at Networked Insights. As a TV, Transmedia, and Multi-modality specialist, Sean explores the areas in which consumers, brands, networks, and fans overlap in real-time.

The Best Social TV Panels at 2012 Social Media Week – NYC

February 10, 2012

I’m looking forward to my first Social Media Week New York, where I’ll hear from the best and brightest in entertainment, media and social technology. I’m also excited that Networked Insights CEO Dan Neely will participate in a social TV panel. Dan will discuss how networks and brands are leveraging social data to improve decisions related to audiences, content and marketing.

Checkout my list of Social TV panels I’m most looking forward to attending at Social Media Week 2012.

The Mobile-Social Living Room: How Emerging Media is Reviving the Live Television Experience

Looking forward to see: Jesse Redniss & David Berkowitz

If I can ask the panel anything, I’d like to know: Are communities limited to owned media only? If not, how do Bravo and USA Network find and participate in fan conversations in environments they don’t control, such as fan sites and forums?

The Dawn of Companion TV

Looking forward to see: Sabrina Caluori, Scott Rosenberg & Natan Edelsburg

If I can ask the panel anything, I’d like to know: Co-viewing and check-in TV apps are increasing engagement and bringing brands and fans closer together. How do networks leverage viewer data to improve content and marketing? Are social technologies changing how companies communicate, or are they just new one-way communication methods?

Social Television: Opportunities for Broadcasters & Advertisers

Looking forward to see: Patrick Albano

If I can ask the panel anything, I’d like to know: Second screens give networks and brands the opportunity to create more engaging content by creating better performing ads and programs. How do marketers and broadcasters measure the appeal of content on second screens or in social media experiences on second screens?

How Television Will Take Over the Web: From Disruption to Integration

Looking forward to see: Guy Slattery

If I can ask the panel anything, I’d like to know: Consumers are using technology to drive conversations around entertainment. How do networks start to understand trends within those conversations more quickly to improve decision making around programming and advertising?

Second Screen and Social TV: Which Way From Here?

Looking forward to see: Jesse Redniss & Lou Paskalis

If I can ask the panel anything, I’d like to know: Do social TV trends increase the opportunities for branded content and product placement? How will social technologies and second screens draw viewers to brands in the future?