16 Aug 2012
The heart behind big data

 

“Social good” is a concept that’s often thrown about, but rarely prioritized due to people’s busy lives. Here though at Networked Insights’ part of our core values and culture is to collaborate on projects that matter and have fun while doing it, and nothing’s more fun than working on something that will eventually make someone smile. A recent example of this was a time-out break in our Chicago office with colored markers, fancy paper and lots of glitter glue. From the outside, it might seem strange for employees to play with children’s art supplies, but the brief interruption of the day benefited a great charity called “Cardz for Kidz” which focuses upon delivering uplifting hand-made cards to patients in pediatric hospitals across Chicago.

For us it was great to see that almost every Networked Insights colleague spend time during the workday to make a card. We even found out that we have some amazing artists in the office that will perhaps be later contracted for a full-length mural in the Chicago office. This amazing opportunity was brought straight to us by the founder, who also happens to be a proud member of the Networked Insights team, and shared with us the key values of this organization:

“One of the key benefits is that this event uplifts everyone involved. The participants have fun while earning the pleasure of “uplifting” the patients. The patients and families are also ecstatic to connect with people outside of the hospital and to, at least temporarily, distract themselves from their current situation.”

Currently, Cardz for Kidz is well on its way to being a fully official 501(c) non-profit. In fact just over the summer more than 400 cards were created and delivered to six hospitals in the greater Chicago area. Cardz for Kidz is of course seeking to expand its reach to many more hospitals, and businesses so if you’re interested in joining the ranks with Networked Insights and the other companies currently participating in the Chicago area like Ogilvy, Milward Brown, and Mindshare then please do. If you, or your company, would love more information on how you can help or participate please feel free to reach out to the founder Ike at Ike(dot)Nwankwo@networkedinsights(dot)com and we hope you can recreate some of the fun that we had.

 

About sarahhubbs

Sarah Hubbs is a Research Analyst at Networked Insights. Sarah is passionate about making sense of the wealth of unstructured real-time data to discover insights that brands can use to continuously stay in-sync with their consumer.