DAN NEELY - I am Networked Insights' founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, I have expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers.

The Hope Beyond the Hype

November 3, 2009

Questus founding partner and research head Jeff Rosenblum unveiled a new study at the iMedia Breakthrough Summit in October. How Social Media Users Think: The Hope Beyond the Hype explores the potential for building brands in social media. I was interviewed extensively for a companion video that is billed as an open forum on the future of social media. As Jeff puts it, “social media is no longer a set of tactics to be deployed. It’s something we’ve become. We’re perpetually connected now, creators as well as consumers.” An all-star cast, including Alex Bogusky, Hilary Weber, Joseph Gillespie, Charlie Tillinghast, were interviewed about the leveling of the playing field and what happens next.

Visit Hope Beyond the Hype

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Comments (1)

David H. Deans says:

November 22, 2009 at 10:56 am

Dan,

Perhaps the fragmentation of influence, that’s being driven by the self-publishing phenomenon, is the most disruptive change for legacy marketers that were schooled in the “mass-media” era.

They want to buy influence, rather than earn it. Also, they approach independent bloggers in the same way that they’ve always reached out to traditional journalists. It’s a though they are trapped in a time-warp.

It’s puzzling. Some acknowledge the apparent shift in the marketplace that results from open broad-based social media usage, and yet they continue to apply the same old methodologies from a bygone era.